Helping coaching peers on their path to incredible.

How to Be a Credible Coach

How to Be a Credible Coach

Are you newly qualified, struggling with the concept of being your own Marketing Director and Sales Exec as well as brilliant coach? Or have you given it a go and feel defeated?

My course ‘How to be a Credible Coach - a Complete Guide to Sales and Marketing’ takes away the hype, buzzwords and avoids any obsession with algorithms throughout! This course gives you everything you need to know to get your branding and coaching off the ground. It’s presented by someone with 20+ years of know-how and is carefully distilled into logical consumption for you my coaching friend.

Beta-tested and thoroughly adored, this course runs for 5 weeks from 24th February 2025.

Get in touch for a no-obligation 30-minute call. You can tell me your marketing challenges and I’ll explain how this course can change your skillset and motivate you to become a brilliant marketeer.

Delightfully positive feedback from course attendees

  • "Spending every Monday lunchtime with Laura was a delight! Not only is she super easy to talk to and listen to, but she really got me thinking and I've made some real progress in how I look at my brand and services. Thanks Laura!"

    Kat Proffitt

  • "Your marketing knowledge is second to none! Your knowledge is based on evidence and facts and the notes provided are first class. You take time to check in with everyone and you have the ability to take someone's basic knowledge of marketing (mine) to advance within the space of your workshop."

    James - The Mindful Gent

  • "Laura's guidance and expertise has been wonderful. Not only does she really know her craft, but she also cuts out all the padding and highlights the core areas that you need to do well and gives great examples to support each topic as well. I would highly recommend Laura's course and working with Laura to anyone running their own business.".

    Cathy Dowden

“It’s about building a decent set of skills, especially in the upfront planning work, whilst also not being too precious about perfection. A huge chunk of this is about growing enough personal belief to get out there and go for it.

Since applying my practices taught on this course, I am connecting with quality prospects, converting more leads, enjoying the responsibility of my plans and thoroughly thriving (not just surviving) in my coaching business. I am exactly the right person to help you find that balance and unlock your sales potential.”

— Laura O’Shaughnessy

My content for coaches: Let’s grow as capable coaches together.

  • Free Membership: The Coaches Club

    Come and join me! I have created a FREE members club with a myriad of content for you. There are insights in coaching techniques and helpful exercises, marketing short cuts and useful know-how’s. Members receive early access to my courses at a discount price. The final perk is my monthly free prize draw, giving you a chance to win 2 coaching/mentoring sessions.

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  • Offering: Building your verbal and visual brand

    Working alongside talented designers and website developers, I can help you bring your coaching vision to fruition. I help you bring your brand to life in a down to earth and completely functional way. Having been at the starting blocks I understand the challenges in the pathway to launch. It’s an incrdible valuable insight in the offering.

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  • Course: How to become a Credible Coach

    At the start of our coaching career, there are obstacles in our way. Some are perceived and some are real. With over 20 years blue chip advertising experience, this course helps you get off the starting blocks with confidence, clarity and a clear plan on how to overcome the business and marketing barriers in front of you.

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